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Get To Know The Family

About Us

At Illusions Lingerie we are passionate about providing quality products through exceptional service both in-store and online. Established 1983 in Melbourne, Illusions Lingerie are confident with their knowledge of what bra will work best for you.

135+

Individual Bra Sizes

10,000+

Bras In-Store

260+

5 Star Reviews

Front side of a woman in a black bra receiving a professional bra fitting in Melbourne

Our Brand

At Illusions Lingerie, we believe every body deserves to feel supported, confident, and celebrated. For over 40 years, we’ve been more than just a lingerie store – we’re a place where people of all shapes, sizes, and backgrounds come to experience the transformative power of a perfectly fitting bra. Our experienced team of caring fitters take pride in creating a welcoming space where every customer leaves feeling their absolute best.

We specialise in helping customers find lingerie that fits their unique needs, from everyday essentials to specialty fittings like mastectomy, maternity, and fuller-figure styles. Over the years, we’ve shared in countless personal milestones, from first fittings to weddings and beyond.

Exterior of Illusions Lingerie, a Melbourne lingerie store
3 bra fitters smiling in a bra lingerie store
Display of colourful underwear on hangers in a lingerie store

Discover The Reasons

Why Melbourne Loves Us

Two bra fitters standing side by side in front of a wall of colourful bras

Expert Bra Fitters

With over 40 years of bra fitting experience, our fitters don't need a measuring tape to know your size!

Professional bra fitting service Melbourne - Expert fitter helping customer

Stress Free Experience

Let our professional bra fitters take the guesswork out of shopping by selecting a bra tailored to your unique shape.

Wall of beige bras in a lingerie store

Extensive Size Range

With over 10,000 bras in-stock & more than 135 unique sizes, we’re confident we will find you the perfect fit.

Get to Know Our Friendly Team

Meet The Bra Fitters

Meet our friendly team of expert bra fitters, who are all trained to ensure your bra fitting is perfect - no matter who assists you, you'll receive the same exceptional care and expertise.

Friendly bra fitter holding a red bra in a Melbourne lingerie store.

Meet The Fitters

Tracey

Known as the "Bra Fairy" of Melbourne, Tracey has been a cornerstone of Illusions Lingerie since 1984. Starting her career at just 16 years old, now with over 40 years of experience, Tracey has mastered the art of bra fitting for every shape, size, and stage of life. Today, as the owner, she dedicates her time to helping everyone discover the life-changing difference of a perfectly fitting bra.

What Tracey loves most about her job is the connection she builds with her customers. From first fittings to weddings and babies, she’s been part of countless journeys, sharing laughter, tears, and joy along the way. Her favourite moments are the transformations: when someone steps into the store unsure and leaves standing taller, smiling brighter, and feeling more confident than ever, simply because they’re wearing the right bra.

Tracey’s advice to anyone who hasn’t had a bra fitting? Just do it! A professional fitting improves posture, enhances comfort, and transforms the way you look and feel in your clothes. Tracey and the Illusions team are experts at making every fitting a comfortable and enjoyable experience, so there’s no need to feel nervous.

Ready to experience Tracey’s expertise? Visit Illusions Lingerie today and let her help you find the perfect fit!

Melbourne lingerie store bra fitter smiling at camera

Meet The Fitters

Talya

Talya has been a part of the Illusions Lingerie family for over 17 years, joining the business at just 17 years old. With almost two decades of experience fitting women of every shape and size, she’s developed a deep passion for helping customers discover bras that fit perfectly and feel amazing. Working alongside her mum Tracey, Talya loves collaborating to find the perfect lingerie solutions for each customer, no matter their unique needs or stage of life.

One of Talya’s favourite aspects of her role is providing specialised fittings, especially mastectomy fittings. She finds it incredibly rewarding to support customers in feeling comfortable and confident in their bodies after surgery. She’s also proud to stock an inclusive range of sizes, helping everyone find lingerie that transforms their comfort and confidence.

For those who haven’t had a professional fitting before, Talya’s advice is simple: don’t wait! A good fitting should be easy, comfortable, and enjoyable, just like the bras you’ll wear. And don’t forget - your bras have a lifespan of about six months before they lose their support, so regular updates are key to staying comfortable.

Visit us for a fitting with Talya today and experience her expert care and enthusiasm firsthand. She’s ready to help you find the perfect fit and fall in love with your lingerie all over again.

Meet The Fitters

Angelique

With over 15 years of bra fitting experience, Angelique brings a wealth of knowledge, warmth, and genuine care to Illusions Lingerie. Before joining the team, she worked as a Brand Consultant for Wacoal, fitting and merchandising across leading brands like Elomi, Fantasie, Chantelle, and Calvin Klein in David Jones stores. Her deep understanding of fit, shape, and support makes her a natural at helping every customer find what truly works for their body.

Angelique is passionate about more than just bras - she’s here for the “ah-ha” moments. Whether it’s a customer discovering their correct size for the first time or finally feeling comfortable and supported, she loves seeing the instant transformation in confidence and comfort. For her, it’s about helping people feel better in their everyday lives, no matter how big or small the moment.

Known for her calm and friendly approach, Angelique creates a relaxed, judgment-free fitting experience where customers feel heard and supported. She takes the time to listen, guide, and tailor each fitting, ensuring you walk away not just with the right bra, but with a renewed sense of confidence.

Visit Illusions Lingerie and experience a fitting with Angelique - you’ll wonder why you didn’t do it sooner.

Bra fitter in Melbourne smiling at the camera in front of a wall of bras

Meet The Fitters

Katherine

Katherine brings her passion and expertise to Illusions Lingerie, where she’s on a mission to help you find bras that fit like a dream and make you feel incredible. With years of experience from work at Kicking Curves and Simone Perele, she understands the challenges of finding the right bra and loves taking the stress out of the process. Katherine has a knack for matching each customer with the perfect fit, whether it’s the superior craftsmanship of Prima Donna for D+ cups or the stylish, size-inclusive designs of Elomi.

Known for her warm and welcoming approach, Katherine creates a safe and judgment-free environment, ensuring every fitting is a comfortable experience. She thrives on seeing the transformation in her customers, watching their confidence grow as they step out in a bra that fits perfectly. Her philosophy is simple: if you don’t love your bra, she’ll find you one you do.

When she’s not helping customers discover their perfect lingerie, Katherine enjoys cooking new recipes, attending live concerts, and spending time with animals. If you stop by, don’t forget to share a story or picture of your furry friends – she’s always ready to hear about them!

Visit Illusions Lingerie for your fitting with Katherine today and let her help you discover the life-changing magic of a perfectly fitting bra.

The store is renowned by Melbournites for its stellar customer service, so rest easy knowing you’ll leave with a bra you love that fits like a dream.

The Best Lingerie Shops in Melbourne
TimeOut Melbourne