8 - 30, A - K Cup
Best Selling Bras
Loved by customers for
their comfort & support.
Melbourne's Bra Shop
& Expert Lingerie Store
Established in 1983, Illusions Lingerie is a family-run Melbourne bra shop specialising in quality bras, lingerie, shapewear and sleepwear. With over 10,000 bras in-store and an extensive range of sizes, our experienced team makes finding comfortable, beautiful lingerie easy. Shop online or visit our Moonee Ponds boutique for personalised advice and complimentary bra fittings.
Best Sellers
Shop our best-selling bras - loved by customers for their comfort, support, and everyday confidence!
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New Arrivals
Be the first to explore our latest collection - featuring fresh styles, colours, and seasonal essentials!
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Melbourne's Professional
In-Store Bra Fittings
Finding the right bra shouldn't be difficult. Our experienced team takes the guesswork out of choosing your size and style, helping you feel comfortable, supported and confident. Discover our free in-store bra fitting service and experience the difference personalised advice can make.
8 - 30, A - K Cup
Everyday & Sports Bras
From lounging around on the couch or working away in the office to your warrior pose at yoga or doing a 5km weekend run, our bra shop has you covered and supported for every activity.
No Appointments Required!
Walk-ins Welcomed
Forget the appointments, we're all about ensuring your fitting experience is relaxed, enjoyable, and easy. Visit our Melbourne bra shop & our fitters will be here to help you find your perfect fit.
Expert Bra Fitters
With over 40 years of bra fitting experience, our fitters don't need a measuring tape to know your size!
Stress Free Experience
Let our professional bra fitters take the guesswork out of shopping by selecting a bra tailored to your unique shape.
Extensive Size Range
With over 10,000 bras in-stock & more than 135 unique sizes, we’re confident we will find you the perfect fit.
The store is renowned by Melbournites for its stellar customer service, so rest easy knowing you’ll leave with a bra you love that fits like a dream.
Established 1983
Our Story & Expertise
Illusions Lingerie was created out of a genuine passion for helping women find lingerie that truly fits. From the very beginning, our focus has been on quality, education and individual care. Over time, this approach has established us as one of the most respected lingerie stores in Melbourne, trusted by customers who value expertise over fast fashion.
We understand that lingerie is personal. That’s why our team takes the time to listen, advise and guide you through our collections. Every piece we stock is chosen for its craftsmanship, comfort and ability to enhance confidence, not just appearance.
Your Trusted Experts in
Personalised Lingerie Advice
At Illusions Lingerie, we believe finding the right lingerie should be a relaxed and enjoyable experience. Our knowledgeable team takes the time to understand your preferences, helping you discover bras and lingerie that complement your shape, provide lasting comfort and suit your everyday needs.
Unlike traditional department stores, we pride ourselves on good old-fashioned customer service, individual attention and genuine expertise. Whether you're browsing our extensive collections or looking for extra guidance, we're here to make shopping simple. We also offer free professional bra fittings in Melbourne, with no appointment required.
Family Owned & Run
Your Lingerie Destination
As a proudly Melbourne-based lingerie boutique, Illusions Lingerie offers a warm and welcoming in-store experience to everyone who visits. Our physical location allows customers to explore lingerie in person with expert guidance, ensuring every purchase feels considered and confident.
If you’re searching for a boutique lingerie shop in Melbourne that prioritises fit and service, our store provides an experience that goes beyond traditional retail. We believe that lingerie shopping should feel supportive, empowering and enjoyable.
Our Extensive Range
At Illusions Lingerie, our collections are designed with real people and real bodies in mind. Our range includes:
- Supportive bras for everyday wear, sports, maternity and special requirements.
- Elegant briefs and shapewear designed to make you feel comfortable and confident.
- Functional sleepwear brands selected for quality, durability and timeless style.
- Premium hosiery & accessories to complete your look and add the finishing touch.
Premium Brands
Every item in our range is carefully chosen to ensure it meets our standards for fit, comfort, and longevity while receiving positive feedback from our customers.
Our collections are designed to support wearers through every moment of their lives. From everyday bras that provide reliable comfort, to refined lingerie that enhances confidence, and shapewear created with fit and function in mind, each piece reflects our commitment to quality.
At Illusions Lingerie, we focus on thoughtful design, superior materials and expert selection, ensuring every item feels as good as it looks and supports you where it matters most.
Frequently Asked Questions
Read our FAQ's or get in touch with our friendly staff.
How do I know if my bra fits properly?
How do I know if my bra fits properly?
A well-fitting bra should be comfortable and supportive all day long, with no digging or discomfort. Some signs of a good fit include: the band will sit flat around your body and won't creep up your back, your breasts will fill the cups completely - no gaping or spillage - and the centre will sit flat against your chest. Straps should not cut in but should stay in place without falling off your shoulders, and if your bra is underwired, the underwire should follow the natural curve of your breast without sitting on any breast tissue.
If you do not feel comfortable in your bra or are unsure of your bra size, we would recommend visiting us for a professional bra fitting. At Illusions Lingerie, our expert fitters offer complimentary fittings - no appointment necessary. Simply visit our store in Moonee Ponds and let our friendly staff find you your perfect fit.
What bra sizes do you carry?
What bra sizes do you carry?
At Illusions Lingerie, we’re proud to offer one of Australia’s most extensive size ranges, with band sizes from 8 to 30 and cup sizes from A to K. Whether you have a petite frame or a fuller figure, we’re passionate about helping everyone find comfortable, supportive lingerie that fits beautifully - whether its something functional or something a little bit sexy!
We also stock hard-to-find in-between sizes and carry over 80 world renowned brands, offering a huge variety of styles, colours, and fits. Established in 1983, our expert team draws on over 40 years of experience to ensure every customer finds their ideal fit - no matter your body type.
Do I need an appointment for a bra fitting?
Do I need an appointment for a bra fitting?
No booking is required for a bra fitting at Illusions Lingerie. You’re welcome to pop into our bra store anytime during our opening hours (9am - 4pm, Monday to Saturday) and our expert fitters will assist you.
Our fittings takes around 15 - 30 minutes, during which we will bring you a selection of bras in your size, preferred styles, and colours, along with some helpful care advice. We do our best to make your experience as easy and stress-free as possible so if you’re in Melbourne, come in and see why TimeOut Melbourne rates us as one of the city’s best lingerie shops.
Do you offer plus size bra fittings?
Do you offer plus size bra fittings?
Absolutely! As fuller figure specialists, plus size bra fittings are at our core. With over 40 years of experience, our team understands the needs of larger busts and we’re committed to having you leave standing tall and feeling proud!
Our fittings are always free and don’t require bookings. We stock a wide range of bras designed for the fuller figure from trusted brands like Goddess, Sculptresse, Primadonna, Elomi, and LingaDore. These bras feature wider bands, supportive straps, and clever design - so you'll never have to compromise on style or comfort.
What type of fittings do you provide?
What type of fittings do you provide?
We offer a truly inclusive and comprehensive bra fitting service for all ages, body types, and sizes. Our experienced team provides fittings for:
- Everyday bras: Comfortable, supportive bras perfect for daily wear.
- Sports bras: High-performance fittings for maximum support for sport and active lifestyles.
- Plus size bras: Specialised fittings for fuller figures, with a wide range of sizes and supportive styles.
- First bras: Gentle, confidence-building fittings for teens and tweens shopping for their very first bra.
- Maternity bras: Expert fittings for pregnancy and nursing, focusing on comfort and flexibility as your body changes.
- Mastectomy and post-surgery bras: Compassionate fittings for women who have undergone breast surgery, including mastectomy, lumpectomy, or reconstruction, with a selection of pocketed, post-surgical bras, and breast prosthesis.
- Inclusive fittings: We welcome and support all body types, ages, and gender identities, ensuring everyone finds a comfortable, well-fitting bra or binder.
- Shapewear fittings: Expert guidance and a premium selection of shaping and smoothing garments, available in sizes XS to 5XL. Explore trusted brands like Spanx, Miraclesuit, and more to find the perfect fit for your body and style.
Do you ship bras internationally?
Do you ship bras internationally?
Yes, we do! We post internationally with Australia Post, so no matter where you are across the globe, you can indulge in our lingerie range. Shipping is calculated at the checkout, making it simple to purchase our range from anywhere.
From The Blog
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