Black lace and mesh lingerie set with sheer overlay details

8 - 30, A - K Cup

Best Selling Bras

Loved by customers for
their comfort & support.

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Melbourne's Lingerie Experts
A woman in a vibrant pink two-piece swimsuit lounges on dark, textured volcanic rock near water.

Illusions Lingerie - Expert Bra Fitting Melbourne & Quality Lingerie

At Illusions Lingerie, we specialise in expertly fitted lingerie designed to support, flatter and empower every stage of life. Known for our personalised service and deep knowledge of fit, we are proud to be a trusted name for lingerie and professional bra fitting in Melbourne. 

Get Fitted
Black bra with a subtle checkered pattern and delicate lace trim on the straps.Orange and black sports bras with supportive design and brand logoWhite lace bra with delicate floral patterns and thin straps

Melbourne's Professional

In-Store Bra Fittings

Say goodbye to the discomfort of ill-fitting bras and hello to the confidence boost that comes with a perfect fit at Melbournes best bra shop. You'll feel fabulous, comfortable, stress free!

8 - 30, A - K Cup

Everyday & Sports Bras

From lounging around on the couch or working away in the office to your warrior pose at yoga or doing a 5km weekend run, our bra shop has you covered and supported for every activity.

No Appointments Required!

Walk-ins Welcomed

Forget the appointments, we're all about ensuring your fitting experience is relaxed, enjoyable, and easy. Visit our Melbourne bra shop & our fitters will be here to help you find your perfect fit.

Two women stand smiling in front of a wall display of colorful bras, including vibrant pink, teal, and purple styles.

Expert Bra Fitters

With over 40 years of bra fitting experience, our fitters don't need a measuring tape to know your size!

White lace bra with delicate floral patterns and soft, supportive cups.

Stress Free Experience

Let our professional bra fitters take the guesswork out of shopping by selecting a bra tailored to your unique shape.

Rows of beige, seamless underwire bras hang neatly on clear plastic hangers in a store display.

Extensive Size Range

With over 10,000 bras in-stock & more than 135 unique sizes, we’re confident we will find you the perfect fit.

The store is renowned by Melbournites for its stellar customer service, so rest easy knowing you’ll leave with a bra you love that fits like a dream.

The Best Lingerie Shops in Melbourne
TimeOut Melbourne

The storefront of illusions lingerie, a bra fitting specialists shop with pink and white signage displaying its services.Three women posing together in a lingerie store, with the woman on the left wearing glasses and a black ribbed sweater over a dark top paired with gray jeans secured by a gold-toned belt buckle.A woman with curly blonde hair holds a vibrant red bra, its fabric appearing smooth and stretchy.

Established 1983

Our Story & Expertise

Illusions Lingerie was created out of a genuine passion for helping women find lingerie that truly fits. From the very beginning, our focus has been on quality, education and individual care. Over time, this approach has established us as one of the most respected lingerie stores in Melbourne, trusted by customers who value expertise over fast fashion.

We understand that lingerie is personal. That’s why our team takes the time to listen, advise and guide you through our collections. Every piece we stock is chosen for its craftsmanship, comfort and ability to enhance confidence, not just appearance.

Your Trusted Experts in

Bra Fitting Melbourne

Professional bra fitting Melbourne services are at the core of what we do. Our experienced fitters offer one-on-one consultations designed to identify the correct size, shape and level of support for your body and lifestyle. A properly fitted bra makes a remarkable difference in comfort, posture and confidence, yet many women wear the wrong size for years.

At Illusions Lingerie, bra fitting is never rushed. We provide a relaxed, private environment where you can ask questions & feel supported throughout. This personalised approach has made us a destination for women seeking expert bra fitting in Melbourne.

Family Owned & Run

Your Lingerie Destination

As a proudly Melbourne-based lingerie boutique, Illusions Lingerie offers a warm and welcoming in-store experience to everyone who visits. Our physical location allows customers to explore lingerie in person with expert guidance, ensuring every purchase feels considered and confident.

If you’re searching for a boutique lingerie shop in Melbourne that prioritises fit and service, our store provides an experience that goes beyond traditional retail. We believe that lingerie shopping should feel supportive, empowering and enjoyable.

Our Retail Store

22 Puckle St, Moonee Ponds, VIC 3039

(03) 9326 1543

In-store fittings available
No booking required

Mon - Fri, 9am - 4pm
Saturday, 9am - 4pm
Sunday, CLOSED

Get Directions
A woman with curly hair is holding a white bra with delicate lace detailing.

Our Extensive Range

At Illusions Lingerie, our collections are designed with real people and real bodies in mind. Our range includes:

  • Supportive bras for everyday wear, sports, maternity and special requirements.
  • Elegant briefs and shapewear designed to make you feel comfortable and confident.
  • Functional sleepwear brands selected for quality, durability and timeless style.
  • Premium hosiery & accessories to complete your look and add the finishing touch.
Purple lace bra with delicate floral embroidery and a soft, sheer fabric finish.

Premium Brands

Every item in our range is carefully chosen to ensure it meets our standards for fit, comfort, and longevity while receiving positive feedback from our customers.

Our collections are designed to support wearers through every moment of their lives. From everyday bras that provide reliable comfort, to refined lingerie that enhances confidence, and shapewear created with fit and function in mind, each piece reflects our commitment to quality. 

At Illusions Lingerie, we focus on thoughtful design, superior materials and expert selection, ensuring every item feels as good as it looks and supports you where it matters most.

Unable to visit us in-store?

Bra Shop Online & Lingerie Shops Online

For customers outside Melbourne, our online bra shop makes it easy to access the Illusions Lingerie collection from anywhere in Australia. Our online store reflects the same high standards we’re known for in-store, offering a premium range of bras, briefs, shapewear, sleepwear, and hosiery.

As one of Australia’s trusted online lingerie shops, we combine expert knowledge with convenience, allowing you to shop with confidence from the comfort of your home while still benefiting from our fit-focused philosophy.

Browse our online collection and discover lingerie designed to support you.

Frequently Asked Questions

Read our FAQ's or get in touch with our friendly staff.

From The Blog

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A woman wearing a white bra with a matching towel wrapped around her head in an article about first bras

When do girls get their first bra?

There isn’t one “correct” age for a first bra - and that’s usually the most reassuring thing to hear upfront. When families ask us about a girl's first bra timing, we always come back to the same p...

Jun 5, 2026
The woman on the left wears a vibrant red long-sleeved wrap dress with a flattering v-neckline in Meet Our Newest Bra Fitter Angelique

Meet Our Newest Bra Fitter: Angelique

Here at Illusions Lingerie there’s always something special happening behind the fitting room door - and lately, it’s been extra special. Tracey’s daughter, Talya, who many of you know, has just we...

May 6, 2026
Gray and black athletic crop top with textured fabric finish designed for large bust support in sports activities

Best Sports Bra for Large Bust: How We Help You Find the Right Support (Without Guesswork)

If you’re searching for the best sports bra for a large bust, you’ve probably already learned the hard way that “sports bra” isn’t one single thing. For a fuller bust, the difference between okay a...

May 1, 2026