Bras That Don't Dig In

A bra that digs, pokes or leaves red marks by the end of the day isn't a comfortable bra - and you shouldn't have to put up with it. Below, our expert fitters share their best-selling wire-free styles for women who want comfort without compromise.

Filters

Sort by:
Best Seller
London light gray lace-trimmed push-up bra with adjustable straps
Color
SusaLondon Sale price$114.95
Best Seller
Trulife Breastcare Bra 12A / Nude Barbara from Illusions Lingerie in Melbourne
Color
TrulifeBarbara Sale price$89.95
Best Seller
Endless Comfort beige lace bra with floral patterns and underwire cups
Color
TriumphEndless Comfort Sale price$69.95
Best Seller
Beige seamless underwire Bondi Bare Longline bra with thin straps
Color
AmbraBondi Bare Longline Sale price$34.95
Best Seller
Bare Essentials Moulded beige seamless triangle bra with thin straps
Color
AmbraBare Essentials Moulded Sale price$39.95
Best SellerSave 50%
Beige lace bra with scalloped edges and supportive cups in Ultimate Lift and Support
Color
PlaytexUltimate Lift and Support Sale price$30.00 Regular price$59.95
Ancona beige lace bra with delicate floral pattern and thin straps
Color
AnitaAncona Sale price$144.95
Mara Non-Wired Padded Bra in beige with underwire, thin straps, and button closure
Color
AmoenaMara Non-Wired Padded Bra Sale price$69.95
Beige lace-trimmed Back Appeal Wire Free bra with shimmering fabric and adjustable straps
Color
WacoalBack Appeal Wire Free Sale price$104.95
Beige True Shape Sensation N01 seamless bra with thin straps and V-neckline
Color
TriumphTrue Shape Sensation N01 Sale price$69.95
Fleur white seamless bra with thin straps and center bow
Color
AnitaFleur Sale price$113.00
Anita Tonya 5706 - Wirefree Bra Haut / 14B  Available at Illusions Lingerie
Color
AnitaTonya Sale price$112.00
Beige seamless underwire bra with thin adjustable straps, Seductive Comfort Light Lift
Color
Calvin KleinSeductive Comfort Light Lift Sale price$89.95
Save 50%
Beige underwire bra with wave-patterned fabric and front zipper closure
Color
PlaytexFront Fastening Posture Sale price$30.00 Regular price$59.95
Sold out
Beige wireless Comfort Revolution Non-Padded Wirefree bra with silver trim
Color
PlaytexComfort Revolution Non-Padded Wirefree Sale price$27.50 Regular price$54.95
Brooke Pocket Bra: black triangle bra with scalloped lace trim
Color
RubiesBrooke Pocket Bra Sale price$69.95
Save 50%
Playtex Comfort Revolution Comfort Flex Y1124H - Wirefree Bra Black / 10 / S  Available at Illusions Lingerie
Color
PlaytexComfort Revolution Comfort Flex Sale price$27.50 Regular price$54.95
Nancy Non-Wired Front Closure Bra in beige lace-trimmed underwire design
Color
AmoenaNancy Non-Wired Front Closure Bra Sale price$69.95
Katarina beige seamless sports bra with underwire and adjustable straps
Color
GoddessKatarina Non Wired Bra Sale price$79.95
Black Downtime Non-Wired Bralette with supportive underwire and adjustable straps
Color
ElomiDowntime Non Wired Bralette Sale price$89.95
Lisa Mastectomy Bra: beige underwire with subtle dot pattern
Color
AnitaLisa Mastectomy Bra Sale price$144.00
Beige padded wirefree t-shirt bra with wide straps and button detail
Color
NaturanaPadded Wirefree T-Shirt Bra with Wide Straps Sale price$74.95
Karolina non-wired beige lace bra with floral patterns and thin straps
Color
AmoenaKarolina Non-Wired Bra Sale price$99.95
New
Beige shaping bra on a red background with Rubies logo
Color
RubiesAva Seamless Shaping Bra Sale price$79.95
Posie gray and white underwire bra with sleek modern design
Color
RoycePosie Sale price$69.95
Classic Soft Bra in cream with lace trim and underwire support
Color
SusaClassic Soft Bra Sale price$89.95
New
Beige Romance Wirefree T-Shirt Bra with Gold Clasp
Color
ChantelleRomance Wirefree Support Sale price$139.00
Montara Bralette: red lace bra with deep V-neckline and adjustable straps
Color
Prima DonnaMontara Bralette Sale price$132.00

Is It Your Underwire - Or Is It Your Fit?

Before switching to wire-free permanently, it's worth understanding what's actually causing the digging - because in the majority of cases, a wire that digs is a fit problem rather than a wire problem. An underwire that fits correctly sits flat against the ribcage and chest wall at every point, following the natural root of the breast without touching breast tissue at any point. When it digs - whether into the breast tissue at the front, the ribcage at the sides, or the sternum at the centre - it's almost always because the cup is too small, the wire is the wrong shape for your breast root, or the band is too loose and allowing the whole bra to shift out of position throughout the day. A correctly fitted underwire bra on the right body should be genuinely comfortable to wear all day. If yours isn't, the wire itself may not be the problem - the fit is. That said, wire-free bras are an excellent and entirely valid choice regardless of the reason. Some women find underwires uncomfortable no matter how well fitted, some prefer the softer feel of a wire-free construction for everyday wear, and some simply find them more practical for certain lifestyles. The wire-free styles listed are our best sellers - chosen because they offer real support and a smooth shape without any underwire at all. If you've been avoiding underwire because it always digs but you'd like the lift and definition that a well-fitted underwire bra provides, the best thing you can do is come in for a professional fitting - you may find that the right underwire in the right size feels completely different to anything you've tried before.