Online Bra Shopping Vs In Store: Which Is Better?

Buying a bra is a very personal experience. All women do it, but they have different ideas about when, how and where to bra shop. While some women like to do their bra shopping in store, others prefer online bra shopping. Both these experiences come with their own unique pros and cons, and knowing which is better depends on a variety of factors. 

For example, if you’re someone who likes knowing the feel and fit of the bra, you might prefer in-store bra shopping. Online bra shopping, on the other hand, offers more convenience and a greater variety of bra styles to choose from. Or maybe you’re feeling frustrated with the online shopping experience and thinking about going back to old methods.

So, which kind of bra shopping experience is better – online or in-store?

It all depends on your personal preferences and shopping style. In today’s blog, we’ll take you through a list of questions that will help you decide which bra shopping experience would be better suited to your needs.

Do You Need A Bra Fitting?

We can all agree that there is no better feeling than finding a bra that fits you perfectly. This is probably the reason why many women prefer to go bra shopping in a store so that they can try out the lingerie themselves before buying. The great thing about shopping in-store is that you can also get a professional bra fitting done.

Most good lingerie stores offer professional bra fitting services tailored to meet your style, shape and size. While online stores also provide accurate sizing guides, there’s nothing quite like an experienced and knowledgeable bra fitter guiding you through the process.

Professional bra fitters can identify your current bra problems and help you find bras that not only look great but feel comfortable. With their knowledge and experience, you can take any guesswork out of the equation.

Do You Have A Busy Schedule?

The busy lives we lead today leaves us with very little time for ourselves. The little downtime we do get is spent having quality time with our family or friends. If you have a particularly busy schedule, you can consider doing bra shopping online.

The great thing about online bra shopping is that you can do it anytime and anywhere, whether it’s during lunchtime at work or when you’re taking a break from your house chores. Now, what’s better is that you don’t have to deal with traffic, inclement and long queues either. All you have to do is navigate to the online lingerie store on your smartphone and browse through the wide selection of bras available. Online bra shopping also makes it easier to compare the different bra styles available at different price points.

Do You Have A Style, Colour or Fabric In Mind?

Shopping for bras in-store can be quite tedious sometimes, given that stores might not always have your size or colours in stock. So if you have a particular style, fabric and colour of lingerie in mind, it’s better to browse online or head to the online shopping section of your favourite store. Shopping for lingerie online means you can browse a wider selection of styles (if you’re still in the ‘window shopping’ stage’) as well as sizes and colours so you can find the exact bra or lingerie you need. 

Are You Buying Lingerie As A Gift?

Having to wait for your bra to be delivered can be frustrating, especially if you’re planning to give it to someone as a gift. Most of the time, shopping for bras online is a seamless and convenient process, but the postage process can be a little bit unpredictable. So if you’re buying lingerie as a gift (particularly if it’s last minute) it’s best to go for in-store bra shopping to guarantee your friend or loved one has something to unwrap on the day. 

Another advantage of shopping for bras in store is you can feel the fabric and the finish yourself, check for harsh edges or confirm the quality of the item first hand (pun intended). Besides the convenience offered in brick-and-mortar stores, one of the biggest advantages is that you can consult one of the bra fitting experts if you aren’t sure which type of bra the recipient would prefer. 

Do You Prefer To Browse?

The biggest advantage of shopping for women's bras in-store is the freedom to browse through the lingerie collection at your own pace. If you want to browse through the entire collection of bras and try on new styles, then visiting the lingerie store in person is the way to go. On the other hand, online stores offer the distinct advantage of greater variety. With a comprehensive sizing guide and an easy return policy, browsing for bras online can be equally enjoyable.

Online Bra Shopping VS In Store

So, there you have it. We hope that going through these points will help you determine whether you’re more of an online bra shopper or an in-store one. No matter which one you are, we've got you covered at Illusions Lingerie!

With a huge variety of styles available, both in-store and online, you can find the perfect bra for any occasion. In case you need assistance, we also offer professional bra fitting services at our retail store, located in Moonee Ponds, Victoria. For any inquiries, call us today at (03) 9326 1543!

See Also: Are Underwire Bras Bad For You?