Our Blog

Get access to our latest news by signing up for our newsletter.

Breast shapes

Bra Fittings & Breast Shape Guide: Science of a Perfect Fit

When it comes to finding a bra that fits, shape guides are just as important as size guides. The way the volume of breast tissue is distributed on your body, how narrow or wide-set your breasts are...

Aug 15, 2022
Woman wearing Madison leopard print bra

Featuring: Madison By Prima Donna

Fresh from the Prima Donna designers comes the glorious new Madison set, the perfect two piece lingerie for any woman wanting to look seductive and trendy. Who is Prima Donna? Launching in 1865, P...

Aug 12, 2022
Meet Talya - Bra Fitting Specialist

Meet Talya - Bra Fitting Specialist

Today we’re going to find out a bit more about bra fitting specialist, Talya. We’ve prepared a few questions to discover a bit more about Talya and her life at Illusions. When did you start workin...

Aug 8, 2022
Woman wearing white bra

How to Stop Bra Straps Slipping or Falling Down

  The complete guide on how to keep bra straps from slipping. The Problem with Bra Straps Slipping The bra straps are the most common problem with bras. They can slip off the shoulders or they can ...

Aug 5, 2022
woman in sports bra doing yoga pose in front of mountains

Understanding The Science Behind Sports Bras

Wearing a bra that fits well and provides comfort and support is important, but it's absolutely vital when participating in sport. Whether you're going for a run, doing your morning yoga or going o...

Aug 1, 2022
Cartoon characters laughing

Top 10 Best Bra Puns

  Our List of The Best Bra & Lingerie Puns Sometimes we all need a good laugh, after all they say “laughter is the best medicine” so today we have compiled a list of the breast of the best bra ...

Jul 25, 2022
Woman wearing yellow and red elomi bras

Featuring: Elomi Lingerie

  Here at Illusions we LOVE Elomi! Having a quick look at Elomi‘s range of products, it’s easy to see why. The beautifully designed bras are eye catching and with many years of experience creating...

Jul 22, 2022
Woman being fitted for a bra

The Best of Each Bra Type

We’ve compiled a list of every type of bra and our pick of what we think is best! Of course these are just our suggestions and it’s best to be properly fitted by a professional to know exactly what...

Jul 18, 2022
Featuring: Estel By Sculptresse

Featuring: Estel By Sculptresse

We wanted to highlight one of our stunning lingerie sets that ticks all the right boxes for fuller figure women. From renowned brand Sculptresse comes some of the most beautiful bra and brief sets...

Jul 13, 2022
Two women standing on a beach wearing a chemise

What is a Chemise - The Lingerie Set Alternative

  What is a Chemise?The Lingerie Set Alternative When you’re looking for a way to feel good about your body and impress your partner too, you can’t go past a gorgeous chemise. Delicate, soft and se...

Jul 11, 2022
Bra fitter in front of bra wall

Tracey: The Trusted Sage On All Things Bras

Tracey: The Trusted Sage On All Things Bras Knowing your bra is the perfect fit is the key to a comfortable life. Today we take a look at Tracey, our most experienced and loved bra fitter. Not a d...

Jul 8, 2022
A day in the life of a professional bra fitter banner

A Day in the Life of a Professional Bra Fitter

Hi, Tracey here! Today I’d like to take you through a typical day as a bra fitting specialist. From turning the lights on in the morning to closing in the evening I’m going to take you through a bu...

Jul 4, 2022